Kinetry vs Culture Amp
Culture Amp and Kinetry solve overlapping problems in structurally different ways. This page says where Culture Amp is stronger, where the two genuinely differ, and what each claim is based on — checked against public materials on August 13, 2026.
Culture Amp is an employee-experience platform built on survey science: engagement surveys with driver analytics, a 1B+ response benchmark dataset, a People Science team of IO psychologists, and a performance suite (reviews, goals, 1:1s, development). Its center of gravity is measuring and improving the organization as a whole.
Said first, because a comparison that skips this isn't one.
- • Compliance and AI governance: SOC 2, ISO/IEC 27001, and ISO/IEC 42001 (AI governance), with a public trust center. Kinetry holds none of these attestations today.
- • Benchmarks at scale: a benchmark dataset Culture Amp describes as over one billion survey responses, segmented by industry, region, and size, updated twice a year — something a seed-stage instrument cannot offer.
- • People Science: real IO psychologists offered as a service beside the software, and 15+ years of published survey research.
- • Integrations, localization, and enterprise readiness: HRIS sync (Workday, BambooHR, Dayforce), Slack/Teams, SSO, dozens of survey languages, and a G2 profile around 4.5 with ~1,600 reviews (third-party count, Aug 2026).
The structural differences
The organization: engagement drivers, survey factors, benchmark comparisons. The flagship 360 is deliberately unscored — designed as developmental narrative, not a number.
The person and the pair: 24 defined behaviors scored per named person every cycle, and every pair classified under the Kinetry Pair Model (super syncs, shared gaps, complementary) with an exportable, cycle-dated Pair Reading. Culture Amp has no per-pair artifact.
Survey respondents and nominated reviewers inside the org, plus ad-hoc external feedback requests (open-text, not scored). There is no scored single-outside-advisor mode.
360 mode, or one outside advisor as the sole recurring scorer — the mode consultants use to run measurement across client companies.
Development plans and AI-coached feedback writing exist; whether a specific commitment preceded a specific score's movement is not something the platform computes.
The Kept-Commitment Method computes exactly that contrast every cycle, with published floors and stated limits.
Annual billing, sales-quoted, sized to the whole org.
Free for a leader plus 5 rated people; monthly billing per rated seat; raters always free.
As of August 2026, Culture Amp publishes no prices — pricing depends on employee count, products, and service tier, quoted through sales, and all products bill annually. No free tier or trial is offered on its plans page. (Third-party contract data from July 2026 suggested a median around $21.8k/year; that figure is third-party and was not re-verified.)
Kinetry: free for a leader plus 5 rated people, then $12/rated person/mo (Team, no seat minimum) or $19 (Business, 10-seat minimum), billed truly monthly — raters are always free. Full detail on the pricing page.
- • July–August 2026: AI Coach expanded into peer and upward feedback writing, AI summaries in probation reviews, and PCD templates in 27 more languages — survey and review workflow depth, not behavior-instrument territory.
- • If you run Culture Amp for engagement, Kinetry doesn't replace it — engagement sentiment and scored behavior are different instruments. Teams add Kinetry when they want per-person behavior trends and coaching attribution the survey layer can't see.
- • A single team lead can start on the free tier without procurement; the instrument is fixed, so there's no survey-design project.
The wider review this page sits on: in July, 2026 Kinetry reviewed 23 comparable products claim by claim from their public documentation. As of that dated review, none of the 23 offered a recurring single-assessor mode; none offered in-product commitment attribution connecting kept commitments to later score movement (the Kept-Commitment Method) — four had partial elements; and only one offered true month-to-month billing. The full archived table is at How Kinetry compares.
Culture Amp and every other product named on this page are their owners' trademarks, used here only to identify them; Kinetry is not affiliated with or endorsed by Culture Amp. Claims about Culture Amp are based on its public materials as of the dates above and can go stale; if we got something wrong, tell us and we'll fix it. Sources checked: cultureamp.com/platform/plans-and-pricing · g2.com/products/culture-amp (review figures, third-party) · cultureamp.com/science · security.cultureamp.com · updates.cultureamp.com.